SBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

Today’s Guest

In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert.

Rachel Mazza is an expert in pre-sales copy.

This is the 115th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best use of pre-sale pages is to test out themes or ideas.

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TOPICS DISCUSSED

  • Going from an agency to freelancing
  • Pricing copy and royalties
  • Pre-sale positioning
  • Click bait vs good content
  • The awareness scale
  • How to include the calls to action
  • A working template of a pre-sale page
  • Paid traffic
  • Story-telling and emotional states

RESOURCES

RACHEL IN ACTION

THANK YOU FOR LISTENING!

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ABOUT THE AUTHOR

Join others just like you. Learn more about Tom Libelt and Smart Brand Marketing